GLOBAL MEDIA INVESTMENT COMPANY

SnackMagic Is Used to Boost Survey Engagement

GroupM gifts snack stashes from SnackMagic as a way to boost employee engagement on a survey, as well as support Black-owned businesses for Black Business Month.

The Outcome

COMPANY SIZE

24,000

ORGANIZER COUNTRY

Global

COUNTRIES SERVED

The Problem

The organizer needed an incentive to increase employee engagement on a survey. Previous surveys had limited engagement and their team was unable to gain the insights they desired.

WHY THEY CHOSE US

Flexibility

We were able to meet their request of ensuring that only those employees who completed the survey could redeem a snack box. We were also able to setup their up their order so that they could easily add on more recipients each day.

OUR UNIQUE SELLING POINT

Curated Boxes

Not only were they able to increase their employee engagement – but they were also able to show their support for Black Owned Businesses Month which was also very important to the orgainzer. We were able to set them up with our Black Owned Businesses Box so that they could support Black-owned snack companies.

Our Solution

With SnackMagic it was extremely easy to boost employee engagement on GroupM’s survey strategy. We were able to easily create a closed link for their order so the organizer could upload the daily survey raffle winners within just a few minutes. This ensured that only employees who had completed the survey could redeem a box, therefore increasing the overall survey completion rate.

BRANDS USED:

The Conclusion

A total of 294 snack boxes were redeemed by GroupM team members during their 23 day-long survey strategy. Because of the great engagement results the organizer continued using SnackMagic as a way to engage their team for other events such as a Halloween costume contest and holiday giveaway later that year.