GLOBAL BIOPHARMACEUTICAL COMPANY

Swag Bar Celebrates Company's 30th Year Anniversary

Alexion uses SwagMagic to create a custom “swag bar” to celebrate their 30th year anniversary.

The Outcome

BIOPHARMACEUTICAL

COMPANY SIZE

2,500

ORGANIZER COUNTRY

USA

COUNTRIES SERVED

The Problem

The organizer wanted a fun gift that could also boost engagement between their employees and vendors at their 30th anniversary celebration event. They needed a gift that could be showcased at each of their celebration events which would take place in 4 different cities globally. This gift also needed to be easily shipped afterwards to recipients across the globe.

WHY THEY CHOSE US

Global Gifting

Since Alexion has employees and vendors across the globe it was essential that they could ship swag to every recipient easily and seamlessly to ensure everyone got the same great experience.

OUR UNIQUE SELLING POINT

Swag Bar

The organizer liked that we were able to create a custom “swag bar” for each of their 4 anniversary events. At this swag bar we were able to showcase physical swag to get each event attendee excited about the swag they would be receiving as a gift after the event.

Our Solution

We sent physical custom swag ahead of time to the 4 venues for the swag bar. We also created 2 custom swag stores as well as a typeform landing page, and QR code to help direct event attendees to the correct store. This allowed each event attendee to not only see the physical swag at the anniversary event but also easily scan the QR code to select their gift.

BRANDS USED:

The Conclusion

All 4 of their 30th anniversary event swag bars were a huge success! The QR code was popular with event attendees and made gifting a large global group easy and seamless. Swag was successfully delivered to cities in the United States, Ireland and Switzerland as well as across the globe after the event to gift recipients.