The concept of the deal closing is as old as human civilization itself. It stems from the very basic barter systems and has since evolved over countless centuries to reach its present form.
Around 3000 BC, when our early ancestors bartered goods, it marked the birth of negotiation and deal-making. The Sumerians, Assyrians, and Babylonians too, are known to have practiced sophisticated forms of trading.
However, the modern concept of a “deal” became prominent in the 17th-century. The Dutch East India Company, known as the world’s first multinational corporation, played a pivotal role. They employed a systematic approach to close significant trade deals. This process was a precursor to modern day sales funnel.
Throughout history, specific milestones have refined the art of deal closing. In the 20th century, sales strategies became more refined and structured. The 1950s saw the introduction of “AIDA” model (Attention, Interest, Desire, Action). By the late 1980s, this shifted to a more customer-centric approach like “Solution Selling”.
Interestingly, many cultures have specific traditions associated with deal closing. Like in Japan, exchanging business cards (meishi) marked deal initiation, followed by numerous meetings and then a final celebratory party post-deal closure.
The celebration of a successful deal closing has considerably evolved over time. From mere handshakes and verbal agreements, it’s now marked with electronic agreements and globally conducted video calls. Recently, with the rise of virtual reality, even ‘virtual handshakes’ have become a thing!
In the modern era, technology has transformed this process into a digital experience, often paired with automated document signing, digital certificates, and algorithmic decision making. Yet the ‘human touch’, the emotions and thrill of a ‘Deal Closed’ is a feeling second to none. This moment remains an ultimate victory for all dealmakers where real relationships are built, and trust is earned!
In conclusion, the evolution of deal closing is a fascinating journey. It encapsulates human simplicity, sophistication, drama, and indeed, our eternal quest for success.