Stadium Acquires Confetti
Stadium — the Global Engagement Infrastructure company behind Snackmagic and Swagmagic — has acquired Confetti, the leading live-experiences platform for virtual and hybrid team events.
TRUSTED BY THOUSANDS OF TEAMS GIFTING IN 170+ COUNTRIES
Stadium Acquires Confetti, Expanding Its Global Engagement Infrastructure With Live Experiences
Stadium has officially acquired Confetti. 🎉
This one is especially meaningful, because it brings together two things I believe should live closer together: recognizing people and creating moments that bring them together.
Here’s what we’ve built, what changes for customers today, and the future possibilities.Â
What we’ve spent years building
Stadium provides the infrastructure behind recognition, swag, gifting, and snacks at global scale. We bring those capabilities to life through Stadium, Snackmagic, and Swagmagic.
In practice that means local fulfillment in 170+ countries. 1,000+ vetted partners. A catalog of 25,000+ items.
We call it Global Engagement Infrastructure.
Infrastructure isn’t the exciting part of this business. Nobody gets into engagement because they’re passionate about customs paperwork or regional partner networks. But it’s the part that decides whether a People leader in New York can do something thoughtful for twelve people in Manila on a Tuesday, or whether that idea quietly dies in a spreadsheet.
We built that layer first because everything else depends on it. Once it’s there, the distance between a good intention and the person it was meant for stops being the hard part.
Some moments can’t be shipped
We’re good at getting something meaningful to someone’s door. A reward that lands the same week someone was recognized. Snacks that show up before a big meeting. Swag people actually want to wear.
But some of the most memorable moments at work don’t come from a reward or a package arriving at someone’s door.
They’re what happens when people actually come together.
The hour a team spends on something that has nothing to do with the roadmap. The celebration after a hard quarter. The memory a new hire still brings up six months later.
Those moments sat outside what our infrastructure could reach. Not because we didn’t value them, but because delivering them takes something completely different from a warehouse and a fulfillment network.
It takes hosts. Formats that hold a room. Years of knowing what actually works when you put forty people on a call and ask them to enjoy it.
That’s what Confetti has built incredibly well.
Why Confetti
Confetti is the leading live-experiences platform for virtual and hybrid team events. 450+ live-hosted experiences. 200+ self-guided ways to connect. More than 11,000 organizations have booked them.
They’ve also built a brand and customer experience that we’ve admired for years.
That second part mattered to us more than the first.
Anyone can list activities on a website. The hard parts are the ones customers never see. Knowing which format holds a group of forty and which one falls apart past fifteen. Knowing that the same experience lands differently at 9am in Chicago and 10pm in Singapore. Training hosts who can read a room through a grid of webcams and adjust in real time.
Creating a catalog of activities is easy. What’s hard to build is the judgment behind it, the host network that delivers consistently every time, and 13 years of standards behind both.Â
So this isn’t an acquisition of a product library. The team is continuing forward. The host and vendor network is continuing forward. The community is continuing forward. That was the point of doing this at all.
What changes for customers today
Nothing.
Confetti remains Confetti. Stadium remains Stadium. Both companies continue operating exactly as they do today, and the brands, customer relationships, contracts, pricing, and points of contact all continue as they are.
Confetti remains available to everyone, not only Stadium customers. If you’ve never bought anything from Stadium and never plan to, nothing about booking Confetti changes.
The same is true in reverse. Nothing about how you work with Stadium, Snackmagic, or Swagmagic is being reorganized around this.
We know how acquisitions usually feel from the customer side: a quiet stretch of uncertainty, followed by a change nobody asked for. That’s not what’s happening here.
What changes is what becomes possible next.
Engagement has been sold in pieces
For as long as we’ve been in this market, companies have had to assemble engagement from separate vendors.
Recognition from one. Swag from another. Snacks from a third. Team experiences from a fourth.
Each with its own login, its own contract, its own budget line, its own invoicing, and someone on the People or Ops team quietly responsible for keeping all of it straight. Multiply that by a global headcount and a few regional exceptions, and the coordination becomes the job.
The people on the receiving end never experienced any of it as four things. They experienced it as whether their company noticed them or not.
That gap between how engagement gets bought and how it gets felt is the thing worth closing.
What becomes possible next
With Confetti joining the Stadium family, our customers can now think about engagement much more holistically:
recognition + rewards swag + gifting snacks live team experiences
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All within a much broader global engagement ecosystem.
That’s what excites me most.
A Stadium customer can pair recognition or gifting with a Confetti experience. A Confetti customer can add Snackmagic snack boxes or Swagmagic swag around an event. Someone gets recognized, receives something meaningful, and then their whole team gets brought together, without four vendors and a project plan to make it happen.
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And it works at the size these teams actually are. Remote and hybrid teams. Offices in four countries. A dozen people who’ll never be in the same room. That’s the version of engagement that usually breaks, and it’s the version our infrastructure in 170+ countries was built for.
We make all of those engagement moments easier to manage globally and more meaningful for the people receiving them.
Full details on how bundling works will go directly to customers. We’d rather tell you about what’s live than what’s planned.
Connect, celebrate, and be recognized
Those three words come from how we’re describing this move, and they’re worth separating out, because most companies are only set up to do one of them well.
- Being recognized is the moment someone’s work gets seen. That’s a program, and it runs all year.
- Celebrating is the milestone. The anniversary, the birthday, the close of a hard quarter, the new hire’s first week. That’s usually where gifting, swag, and snacks come in.
- Connecting is the part that’s hardest to schedule and easiest to drop. It’s the hour where a team stops working and just enjoys each other. It doesn’t show up in a dashboard, and it’s the first thing cut when the quarter gets tight.
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Most People teams are asked to do all three, with separate budgets and separate vendors for each, across a headcount that’s scattered across time zones.
Putting them in one ecosystem doesn’t make the work less important. It makes it possible to actually do.
Welcome, Confetti
A huge welcome to Lee Rubin, Eyal Hakim, and the entire Confetti team, host network, and community.
13 years is a long time to build something people are genuinely fond of. That’s rarer and harder than building something people simply use, and it’s the part of Confetti we’re most committed to protecting.
Lee has written about this from the Confetti side, and it’s worth reading: 13 Years, One Very Big Next Chapter.
We’re excited to build the next chapter together, and about what this unlocks for our customers.
Welcome to Stadium, Confetti. 🎉
- Confetti
- Hosted Experiences
Bring the whole team together
From trivia showdowns to cooking classes, get teams laughing, playing, and connecting with 350+ hosted experiences.
